The digital members club as a custom app development
Gastrag AG, headquartered in Switzerland, owns several restaurants and pubs. Two of them are the American restaurant Papa Joe’s and the pub Mr. Pickwick. For both Papa Joe’s and Mr. Pickwick, guests can register in a members club and receive individual offers, e.g. discounts on visits. In order to keep up with the times and to meet the needs of the guests, Gastrag AG had the members club implemented as custom app development by AppYourself – the digital members club.
The digital members club with wallet apps
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The highlight: the ID card of the members club is a wallet card, which guests can save in the wallet apps under iOS and Android. The membership card has also been combined with a Progressive Web App (PWA). This gives registered members access to individual offers tailored precisely to their profile. These can be vouchers or discounts after the successful redemption of the digital stamp card in the restaurant or pub.
“We have a digital club membership by means of a passport which is stored in the customer’s wallet app. The simultaneous integration of a web-based app in the wallet is also unique and offers members additional added value, e.g. coupons or stamp cards.” – Daniel Isaak, Gastrag AG, Basel, Switzerland
The new members club is a hit
The digital members club of Papa Joe’s and Mr. Pickwick inspires the guests. They especially appreciate that it is “simple and straight forward”. So they are quickly registered in the club and have immediate access to the PWA. Gastrag AG sees this as an ideal communication channel to the guests, e.g. via push notifications, in order to disseminate corresponding offers or the current club newsletter. With the former member club, where the ID card was available as a plastic card, this was not possible in this form. This type of mobile marketing is also more measurable, so that the success of the campaigns can be quickly analysed and evaluated.
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