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Customer orientation? What exactly is that? Customer orientation means nothing more than regularly monitoring the company, recording and analysing customer wishes and needs as well as [...]

Employee App: Internal Communication in Change Internal communication within companies is an essential component of a value-oriented and open corporate culture. Many companies use an intranet for [...]

Push marketing or pull marketing: what is it? Both (push marketing and pull marketing) are marketing strategies that you can use for your business and your app. Both pursue different approaches [...]

Personalization for customer experience Personalization is a marketing tool. It should enable companies and brands to address app users as personally as possible. Users are sent content and [...]

New AppYourself update: faster, more modern and more individual We want you and your users to have the best user experience with our apps. The new AppYourself update, which we rolled out in the [...]

Messenger App changes the way we communicate Thanks to the Internet, the way we communicate with each other has changed immensely. We simply share photos or videos using a messenger app. In [...]

Let your app stand out from the crowd The app market is highly competitive. Meanwhile there are about two million iOS Apps in the Apple App Store and about 2.5 million Android Apps in the Google [...]

Mobile Payment: What is it? Mobile Payment (mobile payment) means nothing else than that you process your payments with your smartphone. You can either pay directly in an online shop via [...]

What are Search Ads? Search ads are advertisements that are displayed in the app stores when the user searches for apps. Keywords used by users to search for a product or service can be used to [...]

Creating a mobile app is a tricky task – with so many on the market (or app store), you have to make sure that your app works well, looks brilliant, and engages the users. So, you have to [...]