Blog

Keep Customers And Employees Informed Currently, many companies have closed their doors and managers and employees are working from home – a reaction to the spreading corona virus. Despite these [...]

Storytelling is Hiding Everywhere Storytelling – telling stories – is an essential part of all our lives. No matter which generation we belong to or which age we live in – stories have [...]

The Right Use Is What Counts! Push notifications are a popular communication tool to keep customers up to date. Be it to remind moviegoers of the upcoming show or to send the hot breaking news as [...]

Create An Android App Or An iOS App? As soon as companies decide to develop an app, the following question arises: for which operating system should the app be developed? For the Android or for [...]

Review of the status quo in light of Gartner’s prediction that 50% of all customer-centric apps will have been replaced by Progressive Web Apps by 2020 The Year 2015: Birth of Progressive [...]

Mobile Status Quo: Mobile first determines the lives of all The keyword mobile first could not be more apt in our modern times. Smartphones and apps are increasingly defining our everyday lives. [...]

Customer orientation? What exactly is that? Customer orientation means nothing more than regularly monitoring the company, recording and analysing customer wishes and needs as well as [...]

Employee App: Internal Communication in Change Internal communication within companies is an essential component of a value-oriented and open corporate culture. Many companies use an intranet for [...]

Push marketing or pull marketing: what is it? Both (push marketing and pull marketing) are marketing strategies that you can use for your business and your app. Both pursue different approaches [...]

Personalization for customer experience Personalization is a marketing tool. It should enable companies and brands to address app users as personally as possible. Users are sent content and [...]