New EU GDPR: Importance for AppYourself and our customers?

The EU-GDPR is coming and will change some things in E-Commerce

New EU GDPR is coming – all you need to know!

A few weeks ago we reported in our blog about the new general EU data protection regulation (EU GDPR) and its effects. You are welcome to read through this article to find out more. On Friday, 25 May 2018, the time has come and it will enter into force. In this article we will explain what we are doing to ensure that you can use our platform and your apps in compliance with the EU GDPR.

Who is affected by the EU GDPR?

The new regulation targets all those who collect, process and store personal data. Users of your apps and web apps also leave personal data in the apps. Therefore, the EU GDPR is also relevant for you.

How does the EU GDPR affect me? What is EU GDPR relevant in the AppYourself apps?

Data is collected and processed at various points. We distinguish between data that is stored and processed on our platform and data that is processed by third parties.

Cookies and third party systems
Cookies are also used in our web apps and the website. For example, we use Google Analytics for the statistics. In the coming week we will implement IP anonymization in all our systems. In addition, our web apps and websites receive a cookie notice. The possibility to deactivate Google Analytics (Cookie-opt-out) has existed with us for a very long time.

User data
In addition, data representing essential basic functions of the app, such as the user profile, the chat, the form modules and other functions, are recorded in the apps. The data collected is processed on our server in Germany and on Google servers in the USA.

Adaptation at AppYourself in terms of data protection

It is our concern to protect the data of your users and to implement the requirements of a user-friendly data protection in the best possible way. There will be further changes in the coming days, some of which we will explicitly inform you about again:

Privacy Policy in the Apps
In order for your apps to comply with the EU GDPR, you will need to update the privacy policy. To help you do this, we have prepared a comprehensive template that will make it easier for you to create your statement. You can find it in the dashboard in the Manage section under Settings > Legal information > Edit Privacy Policy. Please allow us to point out that every (web)app owner is responsible for the correct implementation. We can only support the implementation here. Consult experts if necessary.

Use of Google Analytics and anonymization of the IP address
As mentioned above, we implement IP anonymization in all our systems.

The right to oblivion
Users in our apps can already request the deletion of all their data stored with us. We will simplify this even further in the future and offer a one-click solution.

We will add to this list in the next few days if necessary.

Further questions on the topic

Question: Is location data collected?
Location information is used, e.g. in the Around-Me function of our catalogue modules. However, the user’s location information is not stored.

Question: Do you offer a data processing agreement?
On request we offer an agreement on order data processing. Please contact us at stating your complete details. We will then send you a data processing agreement with TOM (technical and organisational measures) and a list of subcontractors.

Further information on the EU GDPR

Further information about the topic EU GDPR can be found on Of course we will keep you updated in our blog as soon as there are further developments.



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