The hotel search engine Trivago has a goal: to provide every customer – whether business or private – a suitable accommodation. This offers customers the opportunity to quickly find their hotel, regardless of the device and the platform used. According to Trivago, most hotel searches by internet users are now done by smartphone. A promising channel that reaches many potential hotel guests. But despite the widespread use of smartphones, this faces some challenges. Users are seldom willing to spend money on buying a native app. In addition, many users are still exposed to a poorly-developed mobile internet connection. These are just two reasons that quickly cause user frustration and help prevent them from being acquired as customers for your business.
Trivago invests in Progressive Web Apps
Trivago has faced the problem and launched a Progressive Web App for the first time this year. This app can be used in the Internet browser, requires no App Store download and works even in offline mode. The advanced technology that comes with Progressive Web Apps provides a smoother user experience. Progressive Web Apps have a much faster loading time (less than three seconds) and are kept up-to-date. For Trivago customers, this means they can easily make their searches and bookings – without fear of a possible crash (as with a native app). It supports the link on the home screen of your smartphone to locate and use the web app immediately. With this link, you do not have to search for the Trivago website in your mobile browser, but can start planning your trip right away. It is shown in the following screenshots:
Numbers that speak for themselves
At think with google, the success of Trivago is described in detail. The company achieved the following through the use of a Progressive Web App: Trivago’s Progressive Web App is now available in 33 languages and is used worldwide in 55 countries. The users who have placed the Progressive Web App on their homescreen, increased the rate of interaction in the app by an incredible 150 %. Compared to its previous mobile website, the PWA has attracted far more visitors, repeatedly calling the Progressive Web App. The number increased to an average of 2, whereas previously only 0.8 repeated visits were recorded. Push message delivery also proved to be an ideal means of communication to quickly communicate offers to users. This behavior resulted in a much higher conversion. The number of clicks in the Progressive Web App on hotel deals increased by 97 %. For Trivago, it’s clear that they’ve taken a significant step forward with their Progressive Web App to reach more people and convince them of their benefits. These results speak for themselves and show that other companies can benefit from the advantages of a Progressive Web App and write their own story of success.