Why Companies Should Invest in Progressive Web Apps (PWA)

Being mobile is becoming more and more important

By 2018, five billion people worldwide will already be using a mobile device to access the Internet. This figure was published in the Global Digital Report 2018 by We are Social and Hootsuite. Smartphone use in particular accounts for a decisive share. Why usage is increasing more and more is influenced by two important factors:

    • An ever-increasing network that produces more mobile devices and thus a cross-area use
    • Smartphones have become an everyday object and are used by users at all times and at all times.

These two points should not be ignored by large or small and medium-sized businesses when planning and expanding their business online. It is therefore important that companies provide solutions that are easy for users to use, affordable and practical. Progressive web apps (PWA) play a critical role in this. With these, users can be addressed immediately, regardless of the device. They also take into account the user’s need to use such an app quickly and easily. Why also not thinking about to use progressive web app as your business web app?

PWA – a little reminder

Progressive web apps (PWA) are mobile websites that have the same properties as a native app. Unlike the native app, they’re not at home in the App Store. They run in both a desktop browser and the smartphone’s mobile browser. The focus of a PWA is to give the user the best possible user experience. At the same time, efforts are made to keep the user interface of the PWA as simple and simple as possible. Especially for users whose smartphones are already a few years old or do not have the performance to download megabyte large apps from the App Stores. But with your business web app they can find you far away from the App Store.

6 good reasons why a progressive web app (PWA) is becoming the new business web app

1. PWAs can also be used offline
You’re on the move and suddenly the connection goes on strike. No problem! With the PWA your customers can still be “online” even though they are almost offline. This is possible because PWAs are equipped with service workers. These are “middlemen” between app, browser and the network. They store and download the information your customers entered and used in the app the last time.

2. Combine the best of mobile apps and websites for your business web app
Like an ordinary website, progressive web apps (PWA) consist of multiple websites. They are designed to work on a browser like Google Chrome and use HTML5 and JavaScript, among other things. They also offer API integrations. In this blog post we reported that Google wants to integrate web apps and PWAs even further into the operating system – using such API interfaces.

Website Features
PWAs run on all browsers and devices and, like a website, have the following functions:

  • Immediate browser access
  • Fast loading times
  • Are indexed by Google and can be easily redirected as a link

Mobile App Functions

  • Push notifications (except under Apple’s iOS)
  • Full screen functionality
  • Start screen of the app
  • Provision of offline content

3. No App Store necessary
A further advantage of a PWA is that you do not have to create a PWA for several operating systems and therefore have to accept high costs. You have a PWA that runs cross-platform. The PWAs still appear on the mobile phone – by being stored on the home screen. In addition, they update themselves automatically (thanks to the service worker).

4. PWAs are linkable
Since PWAs are websites, they can also be easily shared as normal links via messenger services and forwarded to friends, acquaintances and work colleagues. These are opened in a new browser window, can be saved as bookmarks and forwarded via social media.

5. PWAs can be found faster or better than native apps
Progressive web apps (PWA) are indexed by search engines based on their website structure and are therefore automatically easier to find. This allows your customers to use them immediately, which has a positive effect on the usage rate of the PWA and leads to higher installations on the home screen.

6. PWA do not consume valuable memory
Because PWAs are only stored on the home screen and hosted on web servers, they occupy virtually no memory on the smartphone. They are only stored on the home screen – both under Android and iOS. Another important point to keep your users happy when they use your business web app.

PWAs are on the way to revolutionizing the app market

Many large businesses have already benefited from the use of a PWA. Twitter, for example, has seen an increase in the number of tweets sold. 75% more tweets were sold via the PWA than previously via the native PWA. Forbes, on the other hand, can record 43% more sessions per user since using the PWA. All these six points above clearly show that PWAs have the potential to quickly adapt to the needs of customers and thus further enrich the app market.

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Web apps are really important in the futureThe Edge browser will be now based on Chromium