ASO (App Store Optimization): Strong brand presence in both App Stores
Let your app stand out from the crowd The app market is highly competitive. Meanwhile there are about two million iOS Apps in the Apple App Store and about 2.5 million Android Apps in the Google Play Store. Many of these apps combine similar features or can be used similarly. Therefore, it is all the […]
Search Ads from Apple and Google: Promotion of your app in both App Stores
What are Search Ads? Search ads are advertisements that are displayed in the app stores when the user searches for apps. Keywords used by users to search for a product or service can be used to create matching ads. The goal of such ads is to motivate users to click or tap on them and […]
Crucial Tips to ensure good UX Design for Your App
Creating a mobile app is a tricky task – with so many on the market (or app store), you have to make sure that your app works well, looks brilliant, and engages the users. So, you have to consider mobile design. It’s absolutely crucial and makes the world of difference to the overall usability and […]
App Reviews: Why this is Important for You and Your App
How users help you with their app reviews Happy birthday! Your app is live and you can find it in the App Store. Your users are happy with it as well, as the download statistics show. But that doesn’t mean that you don’t have to worry about your app anymore. You’ll find that sooner or […]
App Monetarization in 2019: 6 ways to show you how!
Apps as another source of income for companies Over the years, downloads of apps have increased steadily. According to Statista, in 2022 258.2 billion apps will be found on mobile devices worldwide 1. This figure sounds tempting, but high download and user numbers don’t necessarily lead to monetizing apps or, more simply: earning money with […]
Too annoying, too often! To prevent muting a push-notification
At the beginning: A push-notification makes sense… if you know what you’re doing. It’s a great tool for companies to communicate with customers and build long-term relationships. Both under Android and iOS, users want to receive one or two push-notifications. According to the 2018 Accengage study, 91.1% of Android users want to receive notifications, while […]
How A Push Notification Optimizes Your Marketing Strategy
How a push notification boosts your business A Push notification – the small message that appears on your smartphone to tempt users to take a particular action – is a great tool for reaching customers and potential customers. It is also much less expensive than campaigns or promotions on social media. Nowadays, companies have to […]
How companies are successful with their own app
Creating your own company app should be considered Nowadays, companies should consider carefully whether their own app is helpful for the business strategy and the associated goals. Simply creating your own company app and hoping that customers will discover it is the wrong approach. However, as long as apps add value to customers or app […]
Your coupon app for more success on all mobile operating systems
A coupon app inspires your customers and guests Offers, discounts, coupons – as soon as we see something like this in a supermarket, café or in the beauty and wellness salon, our eyes light up and our inner reward system is beating. You too can sweeten your customers’ and guests’ stay with vouchers. With your […]
Google Play Store offers Space for Progressive Web Apps (PWAs)
Under Chrome 72 PWAs can be developed for the Google Play Store With the new Chrome version 72 it is now possible for developers to develop progressive web apps for the Google Play Store. The Trusted Web Activity (TWA) interface is responsible for this. Two years ago the TWA was presented at the Chrome Dev […]