Wallet Apps: the smartphone becomes a wallet
Mobile Payment: What is it? Mobile Payment (mobile payment) means nothing else than that you process your payments with your smartphone. You can either pay directly in an online shop via smartphone or you are in a shop directly on the spot – called Point of Sale (POS). But not only for transactions of any […]
Search Ads from Apple and Google: Promotion of your app in both App Stores
What are Search Ads? Search ads are advertisements that are displayed in the app stores when the user searches for apps. Keywords used by users to search for a product or service can be used to create matching ads. The goal of such ads is to motivate users to click or tap on them and […]
Crucial Tips to ensure good UX Design for Your App
Creating a mobile app is a tricky task – with so many on the market (or app store), you have to make sure that your app works well, looks brilliant, and engages the users. So, you have to consider mobile design. It’s absolutely crucial and makes the world of difference to the overall usability and […]
App Reviews: Why this is Important for You and Your App
How users help you with their app reviews Happy birthday! Your app is live and you can find it in the App Store. Your users are happy with it as well, as the download statistics show. But that doesn’t mean that you don’t have to worry about your app anymore. You’ll find that sooner or […]
App Monetarization in 2019: 6 ways to show you how!
Apps as another source of income for companies Over the years, downloads of apps have increased steadily. According to Statista, in 2022 258.2 billion apps will be found on mobile devices worldwide 1. This figure sounds tempting, but high download and user numbers don’t necessarily lead to monetizing apps or, more simply: earning money with […]
Too annoying, too often! To prevent muting a push-notification
At the beginning: A push-notification makes sense… if you know what you’re doing. It’s a great tool for companies to communicate with customers and build long-term relationships. Both under Android and iOS, users want to receive one or two push-notifications. According to the 2018 Accengage study, 91.1% of Android users want to receive notifications, while […]
User profiles help you learn more about your customers
User profiles to better understand your customers To ensure your success in the long run, it is important that you understand the needs of your customers. The better you succeed, the more individually you can reach your customers and intensify the customer relationship. For your customers, this means that they only receive information from you […]
Fast mobile websites still scarce in Germany
Three become one – users jump off faster It’s no secret that many users leave mobile websites quickly when their loading time exceeds the hardwearing limit. Until now: users jump off the website when it takes more than three seconds to load. Now that has changed, according to Think with Google DE* users seem even […]
The digital members club: Custom App Development for Gastrag AG
The digital members club as a custom app development Gastrag AG, headquartered in Switzerland, owns several restaurants and pubs. Two of them are the American restaurant Papa Joe’s and the pub Mr. Pickwick. For both Papa Joe’s and Mr. Pickwick, guests can register in a members club and receive individual offers, e.g. discounts on visits. […]
With your DJ app you are even closer to your fans
Your own DJ app for more popularity in the scene As a DJ you need to glide from one gig to the next. So that your own music becomes better known after every new gig and you are lucky enough to be booked for more events. To make this easier for you and to make […]