Online Payment Service Apple Pay: successful start in Germany

Apple Pay zum kontaktlosen Bezahlen in Deutschland

Mobile payment simply by Smartphone or Smartwatch In mid-December 2018, the contactless online payment service Apple Pay made its debut in Germany. Customers can now simply pay at the checkout in the supermarket or in an online shop via smartphone or smartwatch. All they have to do is scan their own credit card into the […]

Importance of the HTTPS protocol for your website

The importance of the HTTPS protocol for your website

Maybe one or the other has noticed it before. When a website is called, a note is displayed at the top of the address bar that identifies the website as secure. This is the case if the URL of the website includes the HTTPS protocol. But what is HTTPS and how does this labeling affect a […]

Widget as an extension for your own website

By using a widget you make your website smart and more interactive

Widgets? What does it mean? The so-called widgets are interactive elements that appear on a website or on the home screen of the smartphone. This is the difference to an app. An app is a stand-alone program that opens in a new window, whereas the widget is directly integrated into and controlled by its environment. […]

Comparison: Native Apps and Progressive Web Apps

Native Apps and Progressive Web Apps: A Comparison Google has shaken up the app market with the launch of Progressive Web Apps. But how exactly does this new app type differ from the well-known native apps? We would like to explain this in this small comparison and take a look at the differences between native […]

PWA: reaching your customers everywhere

Be represented on all channels with the Progressive Web App Progressive Web Apps are better than native apps when it comes to marketing of your own business and the products and services you offer. In addition to the well-known features such as access to device functions, calling via the mobile browser and sending push messages, […]

Success Story: Trivago relies on Progressive Web Apps

Trivago uses a PWA and is quite successful with it

The hotel search engine Trivago has a goal: to provide every customer – whether business or private – a suitable accommodation. This offers customers the opportunity to quickly find their hotel, regardless of the device and the platform used. According to Trivago, most hotel searches by internet users are now done by smartphone. A promising […]

Progressive Web App: Standard since the beginning at AppYourself

Progressive Web App

Progressive Web Apps – merging Web and App Progressive Web Apps are currently on the go and are developing into a successful mobile trend. As a “sibling” of the native app, they have, besides their simple handling, many functions that will strongly influence the world of apps and app stores in the coming years. We […]

Guideline 4.2.6 from Apple: Meaning for AppYourself

Apple lehnt iOS Apps aus einem App Baukasten ab

UPDATE: Submission possible. Simply create your app and submit it to the Apple App Store. Apple complicates the submission of apps in the App Store With the introduction of the new policy 4.2.6, Apple has taken a step further to keep unwanted apps out of its own app store. These include spam apps, imitation apps […]

Creative push notifications increase interaction with customers

Creative push notifications for more success online

Be creative – Push notifications get you closer to your customers To appear directly on the mobile phones of your customers is one of the best things you can do to improve your app marketing. You can easily increase your customer loyalty using push notifications. It will help you to maintain a flow of communication […]

Gastronomy: Local Delivery Services are Popular With Guests

Local Delivery Services

Online Delivery Platforms In Trouble Despite large-scale marketing campaigns, the big online delivery platforms are not succeeding in becoming the top dog. This sounds somewhat incomprehensible at first, after all, the pandemic is proving to be a driver of online food orders and deliveries. A Bitkom study last year proved this. In this study, 53% […]